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Ready Steady Business Course
Module 1: The Business Ideas Foundations
Welcome
The Business Idea Test
Becoming the Expert
Business Ownership
Business Legalitites
Carry out a Competitive Analysis
The 4 Day USP Challenge
Business Start-up Checklist pdf
Reading list
Module 2: Defining Your Ideal Client Audience (ICA)
What is a ICA?
Your Ideal Clients
Ideal Client Audience Profile
Identifying their pain-points
Your Solution
Where do they hang out?
Customer buying strategy
How to Identify Your Ideal Client Clarity Worksheet
Reading list
Module 3: How to Brand for your ICA
Introduction to Branding
Brand Identity
Brand Styling
DIY Tools to Create Your Style Brand Image
Brand Communications
Brand Strategy
Reading list
Module 4: Developing Your Product and Service Description
Introduction
Features of your Products and Services
Benefits of your Products and Services
Creating a Product Story
Exercise: Create Your Product and Services
Reading list
Module 5: Creating Your Business Presence
Welcome
Business Registrations
Domains and Website
Claiming your Social Media Account name
Building online relationships
Tracking with Google Analytics
Reading list
Module 6: Facebook for Business
Welcome
Types of Facebook Business Accounts
Seting up your Facebook Business Page
Branding Essentials for your page
Posting Tips
The 12 rules of Facebook
Reading list
Module 7: Marketing ideas for launching business
Marketing advice for entrepreneurs
Online Marketing Tips for Entrepreneurs Who Can't Market or Sell
10 Introvert - Friendly Offline Marketing Ideas for Your Blog + Business
Contest Ideas
Facebook Marketing Tips
Reading list
Online Marketing Tips for Entrepreneurs Who Can't Market or Sell
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